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Talks are ongoing between BMW and General Motors about the possibility of collaborating on future technologies. BMW is also considering extending its cooperation with PSA Peugeot Citroen on gasoline engines. At the Geneva Auto Show, BMW CEO Norbert Reithofer told reporters that the luxury automaker “can imagine" having a cooperation partner in North America. Reithofer didn’t give details on what particular areas the talks were centered on. He emphasized that Peugeot also has several partners for cooperation, a strategy that BMW is using too. On Feb. 29, a global alliance was entered between GM and Europe's second biggest auto manufacturer. This permitted GM to own a 7% stake in Peugeot. The poor sales and overcapacity in Europe have put the French car maker and Opel-Vauxhall (GM's European division) at a far from ideal position. Reithofer said that Peugeot’s tie-up with GM doesn’t affect the French firm’s joint venture with BMW. It also doesn’t have an impact on projects for the joint production to make 4-cylinder gasoline engines. He pointed out that it’s possible that when contracts expire in 2015, the cooperation would be extended.