Article from AME-info. I think original was from Gulf News
The Discovery Channel has recently announced that it has begun filming a reality based fly-on-the-wall documentary series on customization stars and experts West Coast Customs.
West Coast Customs fly on the wall documentary series to include new Dubai production center.
The show will follow the daily trials and tribulations of the West Coast team as they meet deadlines and face complicated challenges and customization requests and will include, in detail, their work on the cars of the stars. The show will be similar in theme and structure to the Discovery Channel's popular shows 'Orange County Choppers' and 'American Hot Rod'. The new Dubai-based Middle East production center, currently under construction, will be featured heavily in the show and will include the work being currently undertaken for some of the UAE's high status individuals. The show is set to begin airing in October and will run weekly for 14 weeks.
West Coast Customs was recently signed by Al Ghussein Global Investments, a UAE based investment firm, to a 20 year Middle East and North Africa exclusive master franchise agreement. The new West Coast Customs Middle East center will be the first ever fully operational WCC design and production center outside of the United States and is scheduled to be fully operational by summer of this year.
'The show is designed to highlight and demonstrate what it is that West Coast Customs does best,' commented Rami El Malak, Managing Partner of WCC ME. 'While 'Pimp My Ride' was a great success and has become somewhat of a global phenomenon, we wanted to show the fans and the public that fixing up old cars is not the only thing we do. Unique, custom and exceptionally high-quality individualization of cars, yachts and homes, is the biggest aspect of West Coast customs' work,' El Malak further added.
The team of customization wizards shot to fame after the massive global success of MTV's hit show 'Pimp My Ride' in which the West Coast Customs team surprises an unsuspecting member of the public and drastically fixes up and customizes their cars. The show has expanded to cover different regions of the world with multi-platinum selling artists such as Xzibit, Tim Westwood and Li'l John presenting the hit series now aired on a variety of channels worldwide.
'We are very excited about the new show and were recently in LA to appear in the filming of the first few episodes,' continued El Malak.
'Not only will this new series give the fans an insight into the non-rehearsed day-to-day running of WCC, but it will also be a great medium to portray the Middle East in a favorable light with the UAE and our local way of life being featured heavily in the show' El Malak concluded.
The new show is scheduled to begin airing in October of this year. West Coast Customs will be touching down in Dubai in the summer and customization services are set to begin at the end of June.
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