After the recent dissolution of the Panerai and Ferrari partnership, Ferrari wasted no time in finding a new watch brand to partner with. The problem with the Ferrari/Panerai relationship, was that the guys that drive Ferraris, don’t wear Panerais, and vice versa. The guys that own Ferraris generally prefer more exclusive timepieces than those made by manufactures such as Panerai. Ferrari has chosen to work with high-end boutique watch brand Cabestan. Cabestan and Ferrari just released this concept sketch of their first timepiece, the Scuderia Ferrari One. These timepieces will be available in very limited quantities, exclusively to Ferrari owners.
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Posted: Fri Aug 05, 2011 11:54 am
