1) DETAILS, DETails, details. Look at everything in these vehicles. Instead of making something acceptable, Audi's designers make everything functional AND beautiful. From the "leg pads" running down the center tunnel to the contrasting stitch, which is now making an appearance in a lot of standard cars since Audi started hammering it home.
Think of it like a PC and a Mac -- YES, I am using this analogy again. Instead of using cheap, black plastic covers, a MacBook's cover is aluminum.
2) The interior just doesn't look good, it FEELS good. Unlike other automakers, looks aren't everything. Hell, Audi has incorporated the other senses too! When you touch the different layers/textures you feel the perceived quality, and when you breathe you get that scent of leather that's unique to the four rings. If you blindfolded me and tossed me from car to car, I bet I could tell you which vehicle was an Audi.
3) Quality. While Audi may not be best in the electronics department -- the passenger-side airbag in a recently tested 2011 A8 randomly turned itself off at speed with my 120 pound sister in the passenger seat -- one thing it is good at is building a solid interior. When you touch a button it makes a nice sound and when you close the glove box it has a serious thunk to it.
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