by azi malik on Tue Jan 31, 2012 9:28 am
Jeep rolled out a new trim package for the Grand Cherokee on Wednesday and is running a contest on the Internet to give it a name.
For now, Jeep bills the new Grand Cherokee as a concept but says it anticipates bringing it to showrooms this spring--timing that implies that the production decision has already been made.
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The concept starts with the four-wheel-drive Grand Cherokee Laredo X package, then adds blacked-out trim, a mesh grille and 20-inch aluminum wheels painted in gloss black. There are no mechanical changes.
The SUV was first shown on Wednesday at the Houston auto show. A version painted deep cherry red will be shown on Thursday at the Washington auto show.
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Jeep is running a "Name My Ride" contest for the concept. Three finalists will be chosen from the entries, with an online vote determining the winner. The prize is a chance to win a 2012 Jeep Grand Cherokee.